On the eve of the World Championships 2021 in the Dutch capital of Amsterdam, GAMMA has unveiled a refreshed event look that will be used throughout the venue and across all digital platforms.
The new look incorporates an eye-catching orange as the main colour scheme, a nod to the national colour of the Netherlands and our amazing hosts.
“It’s exciting for us to be able to unveil this new look for our World Championships,” said GAMMA President Alexander Engelhardt. “We wanted to create a modern and consistent look and feel for our events that had a recognisable identity for the MMA community, and we are very happy with the end result.”
GAMMA partnered with creative agency New AMS Film Company based in Amsterdam, which developed the visuals for the event.
“Being asked to design the new event look for GAMMA has been a great opportunity for us,” said New AMS Owner Jelani Isaacs. “We believe in the values of GAMMA and wanted to create a visual identity that showcases those values and stands the test of time. We are looking forward to seeing the concept brought to life in the coming days.”
About New AMS
New Amsterdam is a cultural creative agency that makes branded content and autonomous work. Rooted in street culture, the company creates strategies and marketing campaigns for brands as well as feature films and documentaries. New Amsterdam’s work is known for its social impact, reaching target audiences at home and abroad, while winning awards at festivals worldwide. With every project, New Amsterdam aims to contribute to the way people think, act, and relate to one another.